What is keeping you awake at night?

As a business leader or entrepreneur, asking the question “what is keeping you awake at night” can be a powerful tool to help you identify areas of improvement and growth for your business. Here are a few ways to use this question as a tool for business growth, inspired by the insights of Jason Jennings:

  1. Identify your biggest challenges: By asking yourself what keeps you awake at night, you can pinpoint the most pressing challenges facing your business. These might include issues such as cash flow problems, employee turnover, or difficulty staying competitive in your industry. Once you’ve identified these challenges, you can start to develop strategies to address them and move your business forward.
  2. Understand your customers’ pain points: The question “what is keeping you awake at night” can also be applied to your customers. By asking your customers what their biggest challenges are, you can gain a deeper understanding of their pain points and develop products or services that meet their needs. This can help you build stronger relationships with your customers and differentiate your business from your competitors.
  3. Prioritize your goals: In business, there are always more things to do than there are hours in the day. By asking yourself what is keeping you awake at night, you can prioritize your goals and focus on the most important tasks at hand. This can help you avoid getting bogged down in minor details and instead stay focused on the big picture.
  4. Foster a culture of open communication: Finally, asking the question “what is keeping you awake at night” can help foster a culture of open communication within your organization. By encouraging employees to share their challenges and concerns, you can create a more collaborative and supportive workplace environment. This can lead to increased innovation, better problem-solving, and ultimately, business growth.

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